Mark Mastrandrea Episode: 45 of the “Open Residency podcast” interview with Marc EcKo.

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The interview is Episode 45 of the Open Residency podcast (hosted by Mark Mastrandrea / Mark Brazil), titled “Marc Eckō – The Marketing Playbook That Built Ecko & Complex.” Marc Eckō (founder of Eckō Unltd and Complex; now Chief Creative and Innovation Officer back at Complex) discusses building a brand from an airbrush gun in a New Jersey garage to over $500 million in sales. He covers near-bankruptcies, selling the brand for nine figures, launching and later selling Complex, and returning in a creative/innovation role.
The conversation focuses heavily on guerrilla and low-budget marketing tactics, attention arbitrage, and brand-building moves.
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